THE SELUNA CONCEPT LABIMAGINED · SHARED · CHOSEN
seluna✦ BACK TO THE SHOP ↗
what if this existed?

PRODUCT CONCEPTS · SELUNA EDITIONS

Imagined under
another moon.

Experimental objects, collections and beautiful “what ifs” inspired by signs, Houses and Seluna characters.

OPEN THE CONCEPT CABINET ↗

THE IDEA

Dream widely.
Make selectively.

Seluna concepts begin as social-first visual ideas. The ones people save, share and keep asking for can move closer to a real collection.

Every item on this page is a concept, not a product currently offered for sale.

FIRST CONCEPT SERIES

Twelve beautiful
possibilities.

♈︎
JEWELLERY · CONCEPT 01

House Signet Charms

Stackable signets with a hidden detail for each Zodiac House: flame, tide, wing or stone.

CONCEPT · NOT YET FOR SALE
12:12
JEWELLERY · CONCEPT 02

The 12:12 Locket

A double-sided locket that opens to reveal two girls from the same House.

CONCEPT · NOT YET FOR SALE
☾
ACCESSORIES · CONCEPT 03

The Rising Bag

A sculptural mini bag imagined in twelve colourways for the sign people meet first.

CONCEPT · NOT YET FOR SALE
♀
BEAUTY · CONCEPT 04

Venus Gloss Wardrobe

Twelve magnetic glosses named for pleasure, taste and the way each Venus sign attracts.

CONCEPT · NOT YET FOR SALE
✦
FASHION · CONCEPT 05

Constellation Slip

Midnight dresses with subtle crystal maps that only reveal the full constellation in flash photography.

CONCEPT · NOT YET FOR SALE
☽
BEAUTY · CONCEPT 06

Moon Phase Compacts

Collectible mirrors and highlighters shaped around new moon, half moon and full moon light.

CONCEPT · NOT YET FOR SALE
☿
TECH · CONCEPT 07

Mercury Message Cases

Phone and earbud cases styled as tiny celestial correspondence boxes for every communication mood.

CONCEPT · NOT YET FOR SALE
♏︎
HOME · CONCEPT 08

After Midnight Candles

Twelve atmospheric scents built around the private room each sign retreats to after the party.

CONCEPT · NOT YET FOR SALE
↗
FASHION · CONCEPT 09

The House Party Heel

A dramatic party shoe concept with interchangeable zodiac hardware and House-colour crystals.

CONCEPT · NOT YET FOR SALE
☼
FASHION · CONCEPT 10

Birth Chart Silk

Custom-feeling scarves that translate Sun, Moon and Rising into colour, pattern and border symbols.

CONCEPT · NOT YET FOR SALE
✎
STATIONERY · CONCEPT 11

The Beautiful Alibi

A guided journal for secrets, intentions, outfit formulas and the version of the story you are keeping.

CONCEPT · NOT YET FOR SALE
♊︎
COLLECTIBLE · CONCEPT 12

House Double Portraits

Limited art cards pairing the two girls of every House, designed to be collected, traded and displayed.

CONCEPT · NOT YET FOR SALE
save the ones you want to exist.

Which concept
should become real?

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